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Marketing for Emerging CPG Brands

Janice has been providing CPG brands with best in class marketing strategy & execution for nearly 20 years.

SERVICES

Most common ways to partner

01

Fractional CMO

Fully integrated into your team, Janice joins key meetings, develops the plans, personally oversees all external resources and team members.

02

Fractional CMO + VP/Director of Marketing

VP or Director of Marketing is the day-to-day client-facing contact while Janice hires, directs and oversees this person. Janice is still involved in key strategic meetings as the team sees fit. This option provides more total hours a reduced combined rate. 

03

Marketing Advisor

No execution or direct team oversight. Janice takes meetings Founder/CEO/Key Stakeholders as necessary. Janice will respond to emails for feedback, connections, recommendations for resourcing, ideas for strategies and tactics, etc.

APPROACH

How I work

Use this space to promote the business, its products or its services. Help people become familiar with the business and its offerings, creating a sense of connection and trust. Focus on what makes the business unique and how users can benefit from choosing it.

BENEFITS

Why choose me

Industry Expertise

I have 17 years of experience marketing for CPG brands.

I have a deep understanding of CPG marketing strategy + tactics as well as how to best partner with Founders/CEOs, Sales, R&D, Operations and Finance teams to support the overall business objectives.

Proven Results

As a FT employee, I helped to establish brands I've worked on as leaders in their categories (Sabra, Rhythm, Bowery). Now, as a consultant, my clients have stayed on for long-term relationships (1 year+) given consistent results that exceed expectations.

Scrappy & Results Oriented Approach

Let's be real. I work with startups. There are times I'll recommend working with an expensive agency (e.g. Packaging/Branding) but I always treat my brands as if I were the founder and the cash is mine - I'm very strategic with how each dollar is spent and always looking to optimize

results.

FAQ

Your questions, answered

  • What is an FAQ section?
    An FAQ section can be used to quickly answer common questions about your business like "Where do you ship to?", "What are your opening hours?", or "How can I book a service?".
  • Why do FAQs matter?
    FAQs are a great way to help site visitors find quick answers to common questions about your business and create a better navigation experience.
  • Where can I add my FAQs?
    FAQs can be added to any page on your site or to your Wix mobile app, giving access to members on the go.
  • How do I add a new question & answer?
    To add a new FAQ follow these steps: 1. Manage FAQs from your site dashboard or in the Editor 2. Add a new question & answer 3. Assign your FAQ to a category 4. Save and publish. You can always come back and edit your FAQs.
  • Can I insert an image, video, or GIF in my FAQ?
    Yes. To add media follow these steps: 1. Manage FAQs from your site dashboard or in the Editor 2. Create a new FAQ or edit an existing one 3. From the answer text box click on the video, image or GIF icon 4. Add media from your library and save.
  • How do I edit or remove the 'Frequently Asked Questions' title?
    You can edit the title from the FAQ 'Settings' tab in the Editor. To remove the title from your mobile app go to the 'Site & App' tab in your Owner's app and customize.

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in Touch

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