SERVICES
Most common ways to partner
01
Fractional CMO
Fully integrated into your team, Janice joins key meetings, develops the plans, personally oversees all external resources and team members.
02
Fractional CMO + VP/Director of Marketing
VP or Director of Marketing is the day-to-day client-facing contact while Janice hires, directs and oversees this person. Janice is still involved in key strategic meetings as the team sees fit. This option provides more total hours a reduced combined rate.
03
Marketing Advisor
No execution or direct team oversight. Janice takes meetings Founder/CEO/Key Stakeholders as necessary. Janice will respond to emails for feedback, connections, recommendations for resourcing, ideas for strategies and tactics, etc.
APPROACH
How I work
Use this space to promote the business, its products or its services. Help people become familiar with the business and its offerings, creating a sense of connection and trust. Focus on what makes the business unique and how users can benefit from choosing it.
BENEFITS
Why choose me
Industry Expertise
I have 17 years of experience marketing for CPG brands.
I have a deep understanding of CPG marketing strategy + tactics as well as how to best partner with Founders/CEOs, Sales, R&D, Operations and Finance teams to support the overall business objectives.
Proven Results
As a FT employee, I helped to establish brands I've worked on as leaders in their categories (Sabra, Rhythm, Bowery). Now, as a consultant, my clients have stayed on for long-term relationships (1 year+) given consistent results that exceed expectations.
Scrappy & Results Oriented Approach
Let's be real. I work with startups. There are times I'll recommend working with an expensive agency (e.g. Packaging/Branding) but I always treat my brands as if I were the founder and the cash is mine - I'm very strategic with how each dollar is spent and always looking to optimize
results.
FAQ
Your questions, answered
